Talent Acquisition,
Talent Development & Outplacement



Neuro Consulting

We integrate latest technologies to provide you with the best combination of brain data for the challenges you face. The winning formula is in our understanding of both Business and Brain.
With more than a decade experience in neuro research and brain-based advisory, our expert partners can help you apply fundamental brain-friendly principles to diverse business challenges:

  • Internal communications
  • Corporate Communications
  • Corporate Mission, Vision and Values
  • Customer Engagement
  • Employee Engagement
  • Creative Process Management
  • Innovation Management
  • Recruitment and Onboarding
  • Skills Development and Employee Assessment
Neuroconsulting focuses on specific areas: Neuro Marketing, Neuro Research, Neuro Training

Neuro Marketing

Optimal has partnered with Focus Bari and launched Neuromizer which offers neuro-based research services.  

Emotions drive behavior. Your customers’ emotional and unconscious reactions to your brand reveal much more than what they "think” about it. Neuro adds scientific precision to your marketing efforts.

Accessing and analyzing info from customers’ unconscious and automatic brain reactions to various visual and experiential situations

What You Get
The true position of you brand in your customers’ brains. You will discover:

  • The automatic reaction of the brain to your brand: positive vs negative and strong vs weak.
  • The impact of your logo, tagline and latest campaign on your brand positioning.
  • What people associate your brand with.
  • Comparison of your brand with major competitors’ brands.
  • Practical suggestions for improvements.
How we do it
We show your brand in various forms (word, logo, tagline, in campaigns, with various associations etc.) to your customers and/or other groups. Then, we measure how their brains react. We do the same by also inserting brands of your main competitors to see the relative brand strength. Our unique methodology gives you exact measurements and the confidence to proceed to the right actions to acquire the position you want.

Neuro Research

The company performs its research projects by using a variety of neuro technology, such as Electroencephalography, Eye-tracking, Emotional Face Analysis, Biometrics, Emotional Voice Analysis and others.

It measures:
  • Emotional Reaction
  • Emotional Intensity
  • Engagement Levels
  • Cognitive Load
  • Fight/Flight Responses
  • Visual Attractiveness
  • Visual Interest
  • Gaze patterns and Sequences
  • Stress levels
  • Fixation Levels

Neuro Training

Help your people develop brain-friendly skills in management and communications in order to engage, convince and achieve more at work. We offer a variety of training options depending on the focus of your team.

Our training programs are categorized in the following two groups:

Group A. Brain-friendly Communications: for sales, marketing, customer service and negotiations teams.

Group B. Brain-friendly Leadership: for managers, team leaders and directors. We design and implement totally customized programs to your company’s business needs.


Neuro Team Leader

Dr. Nikolaos Dimitriadis is an award-winning communications professional, book author, educator and consultant. He spoke at TEDx for the urgent need for Brain-Based Communication and he contributed to the NeuroMarketing Manager Program at Hamburg Media School.  Dr. Dimitriadis has scanned more than 5,000 brains from 25 countries globally. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, SAP, USAID and others.  He is the Head of Neuro Consulting at OtimalHRGroup, offering cutting-edge Neuromarketing and NeuroHR services, and the Country Director for Serbia of The University of Sheffield International Faculty. He has received his PhD and MBA from The University of Sheffield (UK), he is a certified Neuromarketer by SalesBrain (USA) and has attended the University College London Neuromarketing training program (UK). He teaches regularly in various MBAs and other university programs.

Let’s Accelerate Beyond Brain Together!


What sets us apart

- World-class Neuro Tech Scientific Methodology

- Highly Advanced Consulting

- Rigorous



Solutions for your Needs
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