The Academy of Service Excellence was founded in 2000 when Chris Daffy focused his attention on Customer Service. He has since become recognized as one of Europe’s thought leaders on Service Excellence, Customer Experience Management and Service Strategy Development.

He has written two books and numerous articles and papers, is on the advisory board for the Institute of Customer Service magazine, is a visiting specialist at Manchester Business School, is on the speaker panel for the Institute of Management Studies, has advised and worked with many of the world’s best service providers and spoken at numerous Customer Service Conferences throughout the world.

The Academy of Service Excellence has an outstanding track record for helping organisations develop and implement ways to use their level and/or style of service to achieve worthwhile differentiation, sustainable competitive advantage and outstanding business performance and results.